Do I need to activate my Gift Card/e - Gift Card? Gift Cards / e-Gift Cards are activated at the time of purchase. If you have received a Gift Card from one of our corporate partners, your card will have already been activated for your convenience. Related articles Where can my Gift Card / e-Gift Card be redeemed? What is an e-Gift Card? Do I have to print my ticket? How do I redeem my Gift Card / e-Gift Card on the Ticketmaster website? Where can I purchase a Ticketmaster Gift Card?